The Platinum Emulsion action is one of Gavin’s Signature Effects. Unique tools that are not available in any other collection. These special editions are stunning, powerful effects, sometimes available for a limited time or quantity. Signature Effects are unique from other tools on the market and have a tiered price model. As the amount sold increases, the investment cost increases to the next tier.

Love the platinum effect Gavin. Already getting a lot of interest in the studio. Also looks great on metallic paper. Paul, Vanda Photo.

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Gavin’s Special Edition Platinum Emulsion Action.

$15.00 (until 50 sold)
Just $25.00 (until 100 sold)
$50.00 (until 150 sold)
$75.00 (until 175 sold)
$99.00 (until 200 sold)

Instant Download. An effect for Photoshop CS3-CS5, English.

Or… Download HQ video. Or… Watch HD on YouTube

“Love the platinum effect Gavin. Already getting a lot of interest in the studio.” Paul, Vanda Photography.

Features…

• Platinum Palladium Toning Effect.
• Black and white conversion action.
• All layers available for adjustment.
• Varied tones and hues. Just like the darkroom.
• A toning effect like no other. Guaranteed.

This is an infinitely variable effect, allowing the artists to blend hues and tones similar to how photographers did in the darkroom..

Gavin’s notes… This may be the hardest most unique effect I’ve ever made. The platinum printing process came to be in the 1840′s. It’s not only beautiful. It’s expensive and it’s hard to make due to the use of real platinum and a very labor intensive process. It’s still a highly regarded form of fine art and nothing can invalidate a true organic process like platinum or palladium printing. I have managed to get a similar feel and depth of tone from digital however.

It’s easy to do a basic color tone overlay. I’ve made many of them and they can be really stunning. That said, getting one that feels like a naturally occurring emulsion process is another story. Often color tones have an overlaid digital feel and it’s tough to get rich warm tones that go deep into the details of a scene.

My goal was to make an effect that would honor the quality of a platinum image and have variables like a true organic process. No easy task and this was a very challenging effect to make. It could not be achieved in LR (I did try) and was challenging even as a Photoshop action because getting this richness of tone does not happen naturally in digital. In time I achieved what I set out to do. An effect designed to be added as a final step to a black and white image, or even to a color image for some very unique vintage tones.

This is a very advanced action that does more than adding color filters. It works shadows with selective separations, uses multi-level toning to achieve quality tinting and addresses dynamic range, leaving you with adjustable layers and infinitely variable options to represent the variables one might find in the tradition platinum printmaking process.

Just load your image, run the action and refine as needed. Then go to print. In printing you can use papers like satin or metallic for a unique blend of old and new, or use classic fiber rag papers to get a quality authentic feeling vintage. I liked the results so much, that I actually considered keeping this to myself, but decided to let it out for now as a Signature Effect.

This set includes the Platinum Palladium toning action. It also comes with a quick black and white conversion action for those who are not starting with a converted image. You can mouse over the images for before/after samples. All hue variations were all made with this single action. The variations were manipulated using the options that the action provides. Just like in the darkroom, you’re not limited to one hue. This effects gives you control over every layer.

Customer Raves…

“I just want to say, your signature effect is amazing” Spin R

“Brilliant as usual”  Rhonda, Rhonda Roman Photography.

“Love the platinum effect Gavin. Already getting a lot of interest in the studio” Paul, Vanda Photo.

 

First print test result. 13×19 Fiber Rag on a Pro 9000 MK II.
(click for larger versions)

 

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