SEim Effects LIghtroom PResets, Photoshop Actions, Effects

Gosh I sure made this cool fire photo UGLY!

I really enjoyed the book Purple Cow. It’s a book about making your business stand out in an world where paid advertising is failing. It got me thinking about what we do here at Seim Effects. Aside from saving time editing, I use the effects to help me stand out more. I made the above photo bad just to get your attention. It probably worked, but I wouldn’t suggest using that effect to get new clients.

I think people sometimes feel that automating parts of their business takes away from their creative edge. That does not need to be so. It can be applied to many areas, but lets take actions and LR presets for example. If we did all our effects manually, we would use far fewer of them, and because they would take so much longer. In the end the effects might not be as good because we would be in a hurry.

So I for one am looking for more ways to stand out. Here’s a few things on my mind for Seim Photography as well as Seim Effects

• 1. Am I being extraordinary in the products and services I sell?
• 2. How can I make it even better?
• 3. What does my target market really want?
• 4. What can I do to give them simple added bonuses? ( the prize inside)
• 5. What can I do that’s daring and amazing?

I have various answers to these questions rolling in my head like marbles. We’ll talk about those later. The bottom line is this. If I can answer the questions above, and then take action, I can be the purple cow that everyone is amazed by and telling their friends about. That’s FREE MARKETING!

Do you do anything to be the Purple Cow?

By the way. Here’s a good version of that photo.

Gavin Seim

This entry was posted on Thursday, July 24th, 2008 at 11:48 pm and is filed under news, special effects, tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.